Brand Ambassador (USA), Alto Moncayo

Keith Ross

Keith left the US Army Military Police Corps in 1988 after working in Frankfurt and Berlin (West) Germany, and obtained a degree in English Writing from the University of Illinois at Chicago (UIC).  He has been in the wine business since 1993, first in Sales with Wirtz Beverage (now Breakthru), then partnering and running a successful restaurant in Chicago which ended up leading him to the Terlato Wine Group.  Keith sold a few of the Terlato Wines at the restaurant and that is how he met Bill Terlato.   Keith spent 5 years at Terlato Wines as a regional manager primarily in Chicago, learning about wines, distribution, supply chain and most importantly the accounts> both on and off premise and their individual unique needs in the business plan.

Keith then became General Manager of Garnacha Wines of Illinois, in 2009 and within 4 years 4x’s the business in sales.
In 2103 he became the Brand Ambassador for Bodegas Borsao in the United States, coordinating the individual markets and distributors with the winery.  He has guided brand education in the United States since being named to that position.  His passion for the Garnacha and Syrah grapes continues to flourish for Bodegas Borsao and Bodegas Alto Moncayo

He has graduated from:
The Chateau & Estates Bordeaux Wine Program at Chateau Magnol in Bordeaux
The UC Davis Wine Business Summer Program