Sofia Salvador graduated in Biotechnology in Lisbon and later did the OIV (International Vine and Wine Organization) Master Degree in Wine Management at the Paris X University. This Master programme involved travelling through 25 wine producing and importing countries learning about all aspects of the wine sector from Viticulture and Enology to Wine Tourism and Marketing and lead to the wish of working for the promotion of Portuguese Wines.
Worked in Fita Preta wine company in both export and wine making. Later did a Master Degree in Business Communication and started working on the communication of the recently launched Wines of Portugal brand, at the Vine and Wine Institute of Portugal. Since 2012 has been working at ViniPortugal in Marketing and Digital communication, being the Web Manager. Simultaneously, and over the last three years, is working as Wines of Portugal Educator, focusing primarily on the International trade training.